Clear and Effective Communicator Rubric

Here is a proposed rubric for Clear and Effective Communicator as developed in Post 9.  It is based upon the 6 +1 Traits Rubric available here.

Mouse over and select the level indicator for additional detail to help in assigning a score.

Clear and Effective Communicator




Ideas and Content The presentation is clear and focused.  It holds the audiences attention.  Relevant anecdotes and details enrich the central theme. The presentation has a defined but broad topic.  Development is still basic or general.  As yet the presentation has no clear sense of purpose or central theme, the audience must make inferences based on sketchy or missing details.
Organization The organization enhances and showcases the central theme or idea.  The order, structure, or presentation of information is compelling and moves the audience through the presentation. The organizational structure is strong enough to move the audience through the presentation without confusion. The presentation lacks a clear sense of direction.  Ideas, details, or events seems strung together in a loose or random fashion.  There is no identifiable internal structure.
Voice  The presenter speaks directly to the audience in a way that is individual, compelling, and engaging.  The presenter crafts the presentation with an awareness and respect for the audience and their purpose. The presenter is sincere, but not fully engaged or involved in the presentation.  The result is pleasant, even personable, but not compelling. The presenter seems indifferent, uninvolved, or distanced from the topic and/or the audience.
Choice The choices of words, images, or media convey the intended message in a precise, interesting and natural way.  The choices are powerful and engaging. The choices of words, images, or media are functional, even if they lack energy.  The presenters meaning is easy to figure out. The presenter demonstrates limited choices in words, images, or media, of has chosen these in such a way as to not convey specific meaning.
Fluency The presentation has an easy flow, rhythm, and cadence.  The presentation has strong and varied structure. The presentation hums along with a steady beat, but tends to be more pleasant or businesslike than musical, more mechanical than fluid. The presentation impedes the audience’s ability to interpret the meaning being conveyed.
Conventions The presenter demonstrates a good grasp of the conventions of their medium, using those conventions effectively to enhance understanding.  Errors tend to be so few that just minor touch-ups are required. The presenter show reasonable control over a limited range of conventions important to their medium.  Some errors are distracting and impair understanding. Errors in the conventions of the medium repeatedly distract the audience form understanding the presentation.
Presentation The form and choice of medium enhance the audiences understanding and connection with the message.  The presentation is pleasing to the eye or ear. The presenter’s message is understandable in the format chosen.

About shawncarlson

Assistant Superintendent
This entry was posted in AOS 98, Assessment, BRHS, Curriculum. Bookmark the permalink.

4 Responses to Clear and Effective Communicator Rubric

  1. Pingback: Proficiency Leadership Team Materials: 29 April | Rocky Channels Central Office Blog

  2. Bryan Dionne says:

    Need to address some of the language as already said.

    I think the 5 will need to be split into the 3-4 of a 1-2-3-4 scale.

    The 3’s seem to be partially meets.

  3. Mike Cherry says:

    1. Presentation (#5) – enhances, not enhance; and audience’s needs an apostrophe
    2. Conventions (#3) – shows, not show; Conventions (#1) – ‘form’ needs to replace ‘from’
    3. Fluency (#5) – ‘has a strong…’
    4. Choice (#3) – presenter’s need an apostrophe; Choice (#1) ‘or’ needs to replace ‘of’
    5. Ideas (#5) – audience’s needs an apostrophe; Ideas (#1) comma splice/run on

  4. Pingback: Materials for MCLA Conference Presentation | Rocky Channels Central Office Blog

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